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Traditional Corporate Training is Dead!

	Derrick Chevalier, Corporate Trainer and Executive Vice-President of Harrison-Chevalier, Inc., is declaring that corporate training as we know it is dead. While the training being offered in the past was extremely valuable and good, the methods of teaching it rarely have resulted in the information being turned into knowledge, let alone skill, by the professionals who received the training. If the information doesn’t become skill then it will never be practically implemented into the actual day-to-day operation of the business. Essentially, then, the investment in training is a loss. With this in mind, Harrison-Chevalier is proposing a new model of training for today’s business environment:

			LET’S GET SPECIFIC—Training course material must be customized to address the specific issues of each business and each professional in that business. "If you don’t come out of a training session with specific answers to questions and problems that face you everyday, then what good is it?"
			LET’S GET LONG-TERM—Corporate trainers must supplement workshops and seminars with follow-up, one-on-one consultation aimed at reinforcing the information, converting it into long-term memory and, eventually, turning it into skill that becomes second nature to the professional who can then utilize it without thought in the midst of their busy workday. "When you’re talking about a long-term change of thinking and behavior, it takes more commitment, more time and more attention than just a one- or two-day training session. You wouldn’t expect to pick up a guitar for one or two days and be able to play it very well. You need sustainable exposure, practice, and instruction."
		LET’S GET PERSONAL—Training must now address the personal issues within the professional that hinder new training from becoming fully implemented in the day to day business of the organization. Chevalier asserts, in his new book *Beyond Negotiating: From Fear to Fearless*, that it is typically fear that holds them back. “Whether it be fear of failure, fear of success, fear of the time and effort that it will cost to try—fear often stops us from accomplishing our potential by preventing us from stepping out and trying new things. In other words, if fear stops us before we start, then we must conquer fear before it conquers us.”
		LET’S GET RESULTS—Typically, you pay a good amount of money for a trainer to come in, present a workshop or seminar to your organization and then leave. Afterward, they cash your check and move-on regardless of whether or not your people actually learned the material, or whether or not your business actually profited from the investment. No longer, says Chevalier. Trainers should be offering a guaranteed return on investment. Contact us for details about how Harrison-Chevalier can guarantee yours.

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