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Traditional
Corporate Training is Dead!
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Derrick Chevalier, Corporate Trainer and Executive
Vice-President of Harrison-Chevalier, Inc., is declaring that corporate
training as we know it is dead. While the training being offered in the
past was extremely valuable and good, the methods of teaching it rarely
have resulted in the information being turned into knowledge, let alone
skill, by the professionals who received the training. If the information
doesn’t become skill then it will never be practically implemented
into the actual day-to-day operation of the business. Essentially, then,
the investment in training is a loss. With this in mind, Harrison-Chevalier
is proposing a new model of training for today’s business
environment:
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- LET’S GET SPECIFIC—Training
course material must be customized to address the specific issues of
each business and each professional in that business. "If you
don’t come out of a training session with specific answers to
questions and problems that face you everyday, then what good is
it?"
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- LET’S GET LONG-TERM—Corporate
trainers must supplement workshops and seminars with follow-up,
one-on-one consultation aimed at reinforcing the information,
converting it into long-term memory and, eventually, turning it into
skill that becomes second nature to the professional who can then
utilize it without thought in the midst of their busy workday.
"When you’re talking about a long-term change of thinking
and behavior, it takes more commitment, more time and more attention
than just a one- or two-day training session. You wouldn’t
expect to pick up a guitar for one or two days and be able to play it
very well. You need sustainable exposure, practice, and
instruction."
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- LET’S GET PERSONAL—Training
must now address the personal issues within the professional that
hinder new training from becoming fully implemented in the day to day
business of the organization. Chevalier asserts, in his new book Beyond Negotiating: From Fear to Fearless,
that it is typically fear that holds them back. “Whether it be
fear of failure, fear of success, fear of the time and effort that it
will cost to try—fear often stops us from accomplishing our
potential by preventing us from stepping out and trying new things. In
other words, if fear stops us before we start, then we must conquer
fear before it conquers us.”
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- LET’S GET RESULTS—Typically,
you pay a good amount of money for a trainer to come in, present a
workshop or seminar to your organization and then leave. Afterward,
they cash your check and move-on regardless of whether or not your
people actually learned the material, or whether or not your business
actually profited from the investment. No longer, says Chevalier.
Trainers should be offering a guaranteed return on investment. Contact
us for details about how Harrison-Chevalier can guarantee yours.
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© 2010. Harrison-Chevalier, Inc. All rights
reserved.
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